发明授权
US08682724B2 System and method using sampling for scheduling advertisements in slots of different quality in an online auction with budget and time constraints 有权
使用抽样的系统和方法,用于在具有预算和时间限制的在线拍卖中调度不同质量的时隙的广告

  • 专利标题: System and method using sampling for scheduling advertisements in slots of different quality in an online auction with budget and time constraints
  • 专利标题(中): 使用抽样的系统和方法,用于在具有预算和时间限制的在线拍卖中调度不同质量的时隙的广告
  • 申请号: US11900522
    申请日: 2007-09-10
  • 公开(公告)号: US08682724B2
    公开(公告)日: 2014-03-25
  • 发明人: Rica Gonen
  • 申请人: Rica Gonen
  • 申请人地址: US CA Sunnyvale
  • 专利权人: Yahoo! Inc.
  • 当前专利权人: Yahoo! Inc.
  • 当前专利权人地址: US CA Sunnyvale
  • 代理机构: Buchenhorner Patent Law
  • 主分类号: G06Q30/00
  • IPC分类号: G06Q30/00 G06F7/00
System and method using sampling for scheduling advertisements in slots of different quality in an online auction with budget and time constraints
摘要:
An improved system and method is provided for using sampling for scheduling advertisements in slots of different quality in an online auction with budget and time constraints. A multi-armed bandit engine may be provided for sampling new advertisements by allocating advertisements for web page placements of different quality and optimizing payments to maximize the welfare of the advertisers while remaining within advertiser's budget and time constraints. Advertisers may report their private information including arrival time, departure time, value per click, and budget. And the multi-armed bandit mechanism may approximate the maximal welfare that may be achieved under budget and time constraints by bounding the possible gain from any possible lie an advertiser might submit in reporting private information. Advertisers departing from the online auction may be charged using a payment method that may provide truthful guarantees on budget, arrivals, departures, and valuations for a budget-constrained online auction.
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