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Invention Grant
US08689252B1 Real-time optimization of advertisements based on media usage 有权
基于媒体使用的广告实时优化

  • Patent Title: Real-time optimization of advertisements based on media usage
  • Patent Title (中): 基于媒体使用的广告实时优化
  • Application No.: US13365112
    Application Date: 2012-02-02
  • Publication No.: US08689252B1
    Publication Date: 2014-04-01
  • Inventor: Simon M. Rowe
  • Applicant: Simon M. Rowe
  • Applicant Address: US CA Mountain View
  • Assignee: Google Inc.
  • Current Assignee: Google Inc.
  • Current Assignee Address: US CA Mountain View
  • Agency: Foley & Lardner LLP
  • Agent John D. Lanza
  • Main IPC: H04N7/10
  • IPC: H04N7/10
Real-time optimization of advertisements based on media usage
Abstract:
A method for optimization of advertisement selection includes determining that content received via a website channel and content received via an additional media channel are being concurrently consumed at a location. The additional media channel is one of a television channel, a radio channel, a movie channel, and a print channel. The method further includes receiving usage information regarding the content being consumed at the location via one of the website channel and the additional media channel, and selecting, based on the usage information, advertisements to concurrently present via the other channel at the same location.
Abstract(Chinese):

一种用于广告选择优化的方法包括确定经由网站频道接收的内容和经由附加媒体信道接收的内容正在同时在某个位置消费。 附加媒体频道是电视频道，无线电频道，电影频道和打印频道之一。 该方法还包括通过网站频道和附加媒体频道中的一个接收关于在该位置消费的内容的使用信息，并且基于该使用信息，选择通过同一位置的另一个频道同时呈现的广告。

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