A fluid dispenser head including a fluid dispenser member; a dispenser endpiece that is connected to a nozzle via a duct; a pusher that is manually and axially movable down and up so as to move the dispenser endpiece in such a manner as to dispense fluid; and a rotary control hoop for moving the pusher axially between a storage position and an actuatable position. The head further includes axial guide for guiding the pusher axially without turning about its own axis; and rotary cam that is turned by the control hoop, the pusher being in engagement with the cam so as to urge the pusher in axial movement, without any turning component.