An apparatus including an elongate structure including integrated electronic circuitry providing at least an electronic user interface wherein the elongate structure is flexible and is configured to be flexed lengthwise by a user to form a looped configuration in which the elongate structure forms at least one lengthwise loop about an axis and in which at least one electrical connection for the electronic circuitry is formed where a first portion of the elongate structure and a second portion of the elongate structure contact.