A base makeup cosmetic satisfying the relationship expressed by the following Formula (1) and the relationship expressed by the following Formula (2) and exhibiting a hue angle of the cosmetic in a range of from 40° to 80°, wherein, when incident light falls on a light-receiving surface from a direction at −45° relative to the light-receiving surface, the light-receiving surface being a surface of a coating layer obtained by applying the base makeup cosmetic, (C*45) and (angle h*45) respectively represent the chroma (C*45) and hue angle (angle h*45) of reflected light in a specular reflection direction (a direction at)45°; and, when incident light falls on the light-receiving surface from a direction at −45° relative to the light-receiving surface, (C*0) and (angle h*0) respectively represent the chroma (C*0) and hue angle (angle h*0) of reflected light in a diffuse reflection direction (a direction at 0°). (C*0)−(C*45)≦2.0  Formula (1) |(angle h*0)−(angle h*45)|≦1.5  Formula (2)