An information providing apparatus includes a tactile information provider and a controller. The tactile information provider is arranged within a rim portion of a steering wheel of a vehicle and provides a tactile sense to a driver. The controller controls the tactile information provider to provide support information to the driver. The support information is defined as information that supports a driving of the vehicle. The tactile information provider includes a trench arranged in a circumferential direction of the rim portion, a ring-shaped ring portion, and a driving portion. The ring portion is rotatably arranged in the trench and has an exposed surface such that the exposed surface contacts with at least one hand of the driver. The driving portion is controlled by the controller to drive the ring potion rotate in the circumferential direction to provide the support information to the driver.