Certain embodiments of the disclosed technology include systems and methods for determining the priority of a notification on a mobile device using machine learning. Other aspects of the disclosed technology include selectively displaying notifications based on the priority of a notification. According to an embodiment of the disclosed technology, a computer-implement method is provided that comprises outputting, to a display device operatively coupled to a mobile device, a plurality of notifications, wherein each respective notification from the plurality of notifications is associated with a respective priority score; modifying, by the mobile device, a ranking model based on a user input received responsive to a first notification from the plurality of notifications and a characteristic of a second notification from the plurality of notifications; determining, by the mobile device, a priority score associated with a third notification based on the modified ranking model; and outputting, to the display device, the third notification based on the priority score associated with the third notification, wherein the third notification is graphically emphasized responsive to the priority score associated with the third notification being greater than at least one respective priority score associated with a corresponding respective notification from the plurality of notifications.