A fuel pump having a unique cellular telephone calling number operable in response to receiving a cellular message. The pump includes a cellular phone component and may include a SIM card slot and SIM card. A number of pumps may each be equipped with a cellular phone component each having a unique calling number and a cellular phone system provider configured to authorize sending of information representing a pre-authorized amount of fuel to be dispensed as a wireless cellular signal to one or any of the pumps. A method of selling fuel includes sending a cellular telephone signal to a unique telephone number associated with the fuel pump and assessing a charge to the cellular telephone of a user prior to authorizing the sending of the signal.