A message distribution method according to the present invention includes the steps of: (A) determining, at a message distribution station (CBC), distribution area information and a distribution type, based on a message distribution request received from a flash report transmission station (CBE) and containing distribution target area information, and reporting, from the message distribution station (CBC) to a radio base station (eNB), the distribution area information and the distribution; and (B) determining, at the radio base station (eNB), the distribution area, based on the distribution area information and the distribution type, and distributing, from the radio base station to the mobile station in the distribution area, a predetermined message.