Methods and apparatus include presenting an initial set of names to a user. The user selects a set of names from those presented. An Interactive Evolutionary Algorithm (IEA) extracts features of each selected name from a database of names and features to form a feature set. The IEA forms a set of match features that are chosen from the feature set according to a priority function and/or weighting of the features, either of which may vary in succeeding iterations. The IEA searches the database to obtain a candidate set of names, where each name has features matching the match features. One or more names is chosen from the candidate set and added into a presentation set of names. The IEA may repeat the formation of the match features, candidate set, and selection of one or more names from the candidate set until the new presentation set is complete.