An object of the present invention is to provide a liquid applying apparatus which can inhibit a variation in application amount associated with the individual variability of a component of the apparatus. According to the present invention, a liquid holding space in which a liquid is held is formed between the applying member and the liquid holding member. When the applying member moves, the liquid attached to the applying member is fed out of the liquid holding space together with the applying member. The liquid is applied to a medium. The application amount of liquid applied to the applying medium varies depending on the individual variability of a component such as a liquid applying member. The variation in liquid application amount is adjusted by adjusting section for adjusting, the rotation speed of the liquid holding member or the flow speed of the liquid flowing through the liquid holding space.