An organic light emitting diode (OLED) display device is provided. The OLED display device according to an embodiment of this document may comprise a substrate and a number of unit pixels placed over the substrate. Each of the unit pixels comprises emission layers each interposed between first electrodes and a second electrode. The unit pixel further comprises three subpixels emitting respective pieces of light of red, green, and blue. Each of two or less of the three subpixels may comprise a translucent reflection layer.