A method for transferring a collaboration session from a handheld device to a multimedia endpoint by encoding session data for the collaboration session and/or instructions into an optically machine-readable representation of data, displaying the data on a display of the handheld device, and optically providing the data to a multimedia endpoint the collaboration session is to be transferred to. The multimedia endpoint may send a message to a server upon detecting the data, causing the server to transfer the collaboration session, based on the session data in the message. Alternatively, the multimedia endpoint establishes a session with another multimedia endpoint based on the instructions and/or session data.