In order to carry out a display reset operation, a segment driver and a common driver are driven to operate as below during a display data reading period in which voltages to be applied to a liquid crystal display panel are nonuniform between lines. First, a shift register and a level shifter which are provided in the segment driver and a shift register and a level shifter which are provided in the common driver are driven to operate as usual, whereas a display control signal supplied from a controller causes output circuits to stop carrying out their respective output operations. In at least one embodiment, during a period in which a writing operation is carried out with respect to the liquid crystal display panel so as to carry out the display reset operation, the display control signal supplied from the controller allows the output circuits to carry out the respective output operations. This allows a memory (e.g., cholesteric) liquid crystal display device to carry out a display reset operation without causing display unevenness by simultaneously selecting a plurality of lines.