A digital signage system, includes: a gateway device, coupled to a network; at least one first hot spot, including: an adaptor box, coupled to the gateway device, downloading a content transmitted through the network via the gateway device; a first access point device, coupled to the gateway device, downloading a service on the network via the gateway device; and a display device, coupled to the adaptor box, displaying the content through the adaptor box, and at least one second hot spot, including: a second access point device, coupled to the gateway device, downloading the service via the gateway device, wherein the first access point device and the second access point device provide the service to at least one mobile terminal through wireless communication.