Provided are a method of obtaining service information to receive a broadcasting service in a user equipment (UE), and service information announcement methods performable in a service center in charge of multimedia broadcast/multicast service (MBMS) control and a server interoperable with the service center. The method of obtaining MBMS information in a UE includes checking whether or not a previously defined event occurs in order to obtain service information, requesting an external server announcing service information to transmit service information according to whether or not the event occurs, and receiving service information transmitted in response to the service information transmission request and outputting the service information through a user interface (UI).