A bicycle rim is provided with an annular tire mounting part, an annular spoke mounting part, at least one spoke attachment member and an orientation maintaining structure. The annular spoke mounting part includes a plurality of spoke openings a circumferential spaced along the annular spoke mounting part. The spoke mounting part extends from the annular tire mounting part to define an interior space containing the spoke attachment member. The orientation maintaining structure is dimensioned with respect to the interior space to form an orientation maintaining arrangement such that the spoke attachment member is slidably disposed within the interior space in a circumferential direction of the bicycle rim to selectively align with one of the spoke openings while also maintaining an orientation of the spoke attachment member within the interior space to align with the one of the spoke openings.