An electronic paper (E-paper) display device includes a first substrate comprising at least one side wall having a high reflectance film coated thereon, an E-paper layer, and a second substrate. A light source installed beside and facing the at least one sidewall of the first substrate, the light source being configured for illuminating the E-paper layer with some of the light from the light source directly illuminating the E-paper layer and some of the light from the light source illuminating the E-paper layer via the reflection of the high reflectance film.