An apparatus and method for providing an AR service using a sound. When a user starts an AR service providing function in a mobile communication terminal, a sound signal is received, whether the sound signal is carrying additional information is determined by analyzing the sound signal, if the additional information is carried on the sound signal, the additional information is extracted, data associated with the extracted additional information is acquired, and the AR service is provided using the acquired data. Accordingly, various kinds of additional information may be provided, and the AR service may be provided.