发明授权
- 专利标题: Pixel cluster transit monitoring for detecting click fraud
- 专利标题(中): 用于检测点击欺诈的像素群集中转监视
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申请号: US11767034申请日: 2007-06-22
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公开(公告)号: US08751300B2公开(公告)日: 2014-06-10
- 发明人: Patrick O'Sullivan , Edith H. Stern , Robert C. Weir , Barry E. Willner
- 申请人: Patrick O'Sullivan , Edith H. Stern , Robert C. Weir , Barry E. Willner
- 申请人地址: US NY Armonk
- 专利权人: International Business Machines Corporation
- 当前专利权人: International Business Machines Corporation
- 当前专利权人地址: US NY Armonk
- 代理机构: Moore & Van Allen PLLC
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00 ; G06Q30/02 ; G06F3/048 ; G09G5/08 ; G06F3/0481
摘要:
Detecting click fraud that includes a processing device that receives data related to a cursor movement towards an advertisement displayed on a web page. The processing device analyzes the cursor movement data and determines a confidence level useable in the determination of click fraud, the confidence level responsive to the analysis of the cursor movement. The received data includes data that the cursor on the web page has transited at least one pixel cluster on the web page prior to a clicking the advertisement. In one embodiment, a click fraud is detected when the click occurred without the cursor crossing a pixel cluster, and no click fraud occurring when the click occurred after the cursor crossed a pixel cluster.
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