A method of extending a user profile. A user specific data related to an application is received and stored for integration with a user profile. A template for the application is received and stored. The template tailors the user specific data based on aesthetic preferences of the user to generate a tailored user specific data. The user profile is extended based on the user specific data for the application and the template for the application. The user profile comprising the tailored user specific data may be provided for rendering. Local information, e.g., geographical location, of the user may be determined to tailor the user profile based on the local information. The user specific data and/or the template may be in a markup language format. Update to the user specific data and/or template may be pushed when available.