An image forming apparatus, including a fixing liquid applicator applying a fixing liquid including a plasticizer swelling and softening a toner forming a toner image to fix on a recording medium thereto before bearing the toner image; a transferer transferring the toner image on a toner image bearer onto the recording medium while contacting the toner image to the fixing liquid thereon; and a fixing device heating the toner image and the fixing liquid to fix the toner image thereon, wherein the fixing liquid applicator comprises an application member bearing the fixing liquid on its surface and apply the liquid on a surface of the recording medium the toner image is transferred onto; a feeder feeding the fixing liquid to the application member; and an inducement mechanism inducing the fixing liquid pooling at a delivery point where the feeder feeds the fixing liquid to the application member out of the point.