A method for processing contacts in a mobile terminal according to embodiments of the present disclosure includes: setting, a mapping relationship between an attribute value of an attribute of a contact and a display effect of a contact bubble corresponding to the contact; obtaining the attribute value locally or from a network device; determining, the display effect of the contact bubble according to the mapping relationship and the distinctive attribute value; and displaying the contact bubble on a screen of the mobile terminal according to the attribute value of the contact. Accordingly, different contacts can be displayed intuitively in the mobile terminal, which enhances the capability of intelligent interaction between the mobile terminal and the user greatly.