Adaptive power setting techniques for optical transceivers are provided. Optical signals are received at a first optical transceiver device that are transmitted from a second optical transceiver device. A receive power of the optical signals received at the first optical transceiver device from the second optical transceiver device is determined. A characteristic of optical signals transmitted by the first optical transceiver device to the second optical transceiver device is modulated to indicate to the second optical transceiver device a disparity of the receive power with respect to a target receive power level at the first optical transceiver device. Conversely, the first optical transceiver device adjusts a power level of optical signals transmitted by the first optical transceiver device to the second optical transceiver device based on a characteristic of the optical signals received at the first optical transceiver device.