Some embodiments are associated with receiving, by a vending machine, a request from a customer to initiate a communication session, establishing a first communication link between the vending machine and a device associated with the customer, and establishing a second communication link between the vending machine and a remote network device, such that a communication session is established between the device associated with the customer and the remote network device. Some embodiments are associated with receiving, by a vending machine, an indication of a selection of a product sold by the vending machine, receiving, from a customer, payment for the selected product, dispensing the product to the customer, the product comprising an indication of a communication session activation code, receiving, by the vending machine, an indication of the communication session activation code, and establishing a communication session between a device associated with the customer and a remote network device.