Embodiments of the invention provide for managing attraction attendance levels through tracking current attendance levels and notifying patrons of incentives to alter their attraction selections in real-time. Examples identify an attraction queue that has a customer wait time failing to meet a threshold and determine a geographic relationship of a tracking device associated with a registered customer to the queue. Accordingly, an incentive is created from metadata associated with the queue and offered to the registered customer to urge the registered customer to take a queue balancing action. The queue balancing action may be leaving the queue if the customer wait time exceeds a threshold maximum wait time and the tracking device is within the queue, or choosing to enter the queue if the customer wait time is less than a threshold minimum wait time and the tracking device is outside of the queue.