Provided is a transflective display apparatus including a light source, a light guide plate guiding light from the light source or incident external light toward the inside, emitting the light or the incident external light to a light emitting surface of the light guide plate, and including a diffusion reflective member formed on the light emitting surface, a color reflective member disposed in a lower portion of the light guide plate and including a plurality of arrayed color regions for reflecting light of a color, a light modulation member disposed in an upper portion of the light guide plate, modulating light, and forming an image, including a plurality of pixel regions corresponding to the plurality of color regions, respectively, each of the plurality of pixel regions including an effective region and an ineffective region, wherein the diffusion reflective member is disposed to face the ineffective region.