An image processing apparatus and a control method thereof are provided. The an image processing apparatus includes: a depth map estimating unit which estimates a depth map of a stereoscopic image; a region setup unit which sets up a region in the stereoscopic image; and a 3D effect adjusting unit which determines a difference in a depth level between the setup region and a surrounding region other than the setup region based on the estimated depth map, and adjusts a 3D effect of the stereoscopic image based on the determined difference in the depth level.