The present invention relates to a method for differentiating haptic feelings by a selection menu of a rotary switch, in which haptic feelings of the switch or rotary switch can be differentiated by each menu when scrolling the rotary switch in order to setup or select a variety of functions of an electronic product. Specifically, the haptic feelings by vibration and resistance against turning the switch are transferred to a user at different strengths when the user scroll-manipulates a switch to select a variety of menus, selects items of a first menu, transits first menu from the first menu to a second menu, and selects items of each second menu, so that the user can easily perceive the positions of the respective menus even without watching a cluster display window.