A lighting apparatus and method of use provides for increasing the visibility of a cyclist. The lighting apparatus includes a plurality of lights that may be arranged in a linear array to facilitate attachment to elongate members of a bicycle. The plurality of lights can be mounted on a substrate that is received in a mounting member, which in turn can be attached to a bicycle. Alternatively, the lighting apparatus may be formed integrally as part of a bicycle. Attachment of one or more lighting apparatuses to a bicycle can provide for increased visibility of a cyclist from the front, the rear, or the side, and may be configured to provide increased visibility when it is either dark or light outside.