Embodiments of the present invention provide an ultrasound scanner equipped with an image data processing unit that can perform adaptive parameter optimization during image formation and processing. In one embodiment, an ultrasound system comprises a channel data memory to store channel data obtained by digitizing ultrasound image data produced by an image scan; an image data processor configured to process the stored channel data in the memory to reconstruct an ultrasound image for each of a plurality of trial values of at least one parameter to be optimized; and a parameter optimization unit configured to evaluate an image quality of the reconstructed ultrasound image for each trial value of the at least one parameter, and to determine the optimized value of the at least one parameter based on the evaluated image quality.