A system and computer-implemented method including receiving a request from a first service provider, at a central account manager, to provide a user account for a user logging into a first service provider, identifying one or more user accounts at one or more service providers other than the first service provider associated with the user maintained at the central account manager, providing the one or more user accounts for display to the user, receiving a selection of a first user account of the one or more user accounts and providing the selected first user account to the first service provider in response to the request.