An image capturing apparatus includes: an optical system that includes a lens group including at least one lens, an optical axis of the optical system being able to be displaced; an image capturing unit that receives light collected by the optical system and generates electronic image data; a display unit that displays an image corresponding to the image data; and a display control unit that changes a display appearance of additional information, which is added to the image, according to a positional relationship between the optical axis and a light receiving surface of the image capturing unit.