In general, in one aspect, a mobile device can perform reverse geocoding based on context, in addition to latitude and longitude coordinates. The reverse geocoding can be used to determine in which geofence among multiple geofences the mobile device is located. Thus, the mobile device can be associated with a street address, a postal code, a named land feature, or a commercial, cultural, or political entity associated with the geofence. The context can include a pattern of movement, as well as an accuracy of the latitude and longitude coordinates. Information in the context can be compared to selection criteria of the geofence. A geofence having selection criteria that match the context the best can be selected.