System and method for providing reciprocity in a reputation system are described. In one embodiment, the method comprises: responsive to receipt by a first entity of a Reputation Guarantee (“RG”) request from a second entity, creating a token in accordance with specifications set forth in the RG request and forwarding the token to the second entity, wherein the token may include reputation information developed using reputation forming information (“RFI”) of the second entity and policies concerning treatment of the RFI of the second entity; forwarding the token to a third entity by at least one of the first and second entities; responsive to the token received by the third entity not including the reputation information of the second entity: forwarding from the third entity to the first entity the token and an assertion request; and responsive to receipt of the token and the assertion request, forwarding by the first entity to the third entity an assertion including the reputation information in accordance with the policies concerning treatment of the RFI of the second entity.