Invention Grant
- Patent Title: Enhanced banner advertisements
- Patent Title (中): 增强横幅广告
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Application No.: US12713951Application Date: 2010-02-26
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Publication No.: US08798445B2Publication Date: 2014-08-05
- Inventor: Bradley Michael Marks
- Applicant: Bradley Michael Marks
- Applicant Address: CA Waterloo, Ontario
- Assignee: BlackBerry Limited
- Current Assignee: BlackBerry Limited
- Current Assignee Address: CA Waterloo, Ontario
- Agency: Schwegman Lundberg & Woessner, P.A.
- Main IPC: H04N5/76
- IPC: H04N5/76 ; H04N5/92 ; H04N5/445 ; H04N9/80 ; G06F17/30 ; G09B1/08

Abstract:
Systems and methods are provided for providing and displaying enhanced banners and other objects on a communication device. The banner file may comprise ancillary data, such as calendar appointment details, other event details, or contact details, embedded within the file itself, or comprised in an envelope wrapping the banner file. When the banner is displayed on the communication device, the user may invoke a context menu to create an event, such as a calendar event, on the device using the embedded ancillary data. In other embodiments, the communication device uses geolocation services to determine whether the user is likely to be in attendance at an event, and if not, to issue alerts or initiate a further action, such as initiating recording of a television program the user is about to miss, over the network. In other embodiments, the banner file's ancillary data includes recommendation data, identifying a banner as being recommended by a contact of the user's.
Public/Granted literature
- US20110211813A1 ENHANCED BANNER ADVERTISEMENTS Public/Granted day:2011-09-01
Information query