An approach that facilitates explicit use of user context objects in a virtual universe is described. In one embodiment, there is a user context object tool that includes a user context object retrieving component configured to retrieve the plurality of user context objects for presentation to the avatar. A user context object selection and modification component is configured to receive a user context object selection and any desired modifications made to the user context object selection. A user context object permissions component is configured to permit the avatar to interact with the virtual universe in accordance with the user context object selection.