The present invention provides a haptic steering wheel switch apparatus including: a haptic wheel housing unit configured to be disposed on a vehicle steering wheel; a circuit board unit configured to be disposed inside the haptic wheel housing unit; and a haptic wheel device including a haptic wheel device actuator configured to establish an electrical connection with the circuit board unit and including a haptic shaft, a haptic knob connected with the haptic shaft and exposedly disposed in the haptic wheel housing unit, and a haptic wheel device sensing unit configured to detect the rotating state of the haptic shaft, wherein the haptic wheel device is disposed on a front or rear side of the vehicle steering wheel, and a haptic steering wheel switch system including the same.