Until now, manual sorting of a print job and corresponding media on which printing is to take place has been necessary in order to assign them to printing presses provided for that purpose, if required properties of the printed product were to be achieved with different machines and components. That is simplified by a method for producing a printed product in accordance with a print job in which a rule set having at least one rule is provided, by which reference objects are assigned to lists based on input variables and output variables. The printed product is produced on corresponding printing systems in accordance with the output variables. An apparatus for carrying out the method includes a job splitter for splitting up the lists in accordance with the rule sets, and an assignment module for assigning the lists to corresponding printing systems.