A system for document-driven message-based communications may include a presentation module to open a subject electronic document at a first electronic system; an attribute detector to detect that the subject electronic document is a message-enabled document; an RTC module to initiate an RTC session between a first user associated with the first electronic system and a second user associated with a second electronic system; and a storing module to store one or more RTC messages generated during the RTC session as associated with the subject electronic document. The message-enabled document includes an infrastructure required for real time communications (RTC).