发明授权
- 专利标题: Social networking system data exchange
- 专利标题(中): 社交网络系统数据交换
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申请号: US13161415申请日: 2011-06-15
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公开(公告)号: US08812591B2公开(公告)日: 2014-08-19
- 发明人: Kent Schoen , Gokul Rajaram
- 申请人: Kent Schoen , Gokul Rajaram
- 申请人地址: US CA Menlo Park
- 专利权人: Facebook, Inc.
- 当前专利权人: Facebook, Inc.
- 当前专利权人地址: US CA Menlo Park
- 代理机构: Fenwick & West LLP
- 主分类号: G06F15/16
- IPC分类号: G06F15/16 ; G06Q30/02
摘要:
An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher.
公开/授权文献
- US20120323998A1 Social Networking System Data Exchange 公开/授权日:2012-12-20