A method for transmitting service data of a handset TV is disclosed in the present invention, wherein, an audio part and a video part of a handset TV program are split into an audio sub-service and a video sub-service respectively, and when transmitting the service data of the handset TV program, a transmitting terminal splits the service data into audio sub-service data and video sub-service data; the transmitting terminal respectively transmits the audio sub-service data and the video sub-service data on different transmission resources, and transmits association relationship information of the audio sub-service and the video sub-service to a terminal. In the present invention, a transceiver operates in a DRX mode in a long time to effectively save the handset power energy; in addition, in implementation, the present invention only needs to update the software in the existing system, which causes very small changes to the system and is low in cost, thus the overall performance of the handset TV is effectively improved.