An online content publishing and consumption environment can be modeled such that communities of content consumers (users), such as educational institutes and libraries, are categorized as Content Brokers; content providers, such as book, music, and multimedia publishers, and news sources, are categorized as Content Providers; and a Content Bridge, a standalone component providing the functionalities of the presently claimed invention in the online content publishing and consumption environment. The Content Bridge allows a simpler and loosely-coupled integration with lowered integration cost and effort, as the Content Broker is required to integrate once only with the Content Bridge instead of having to integrate individually with every Content Provider.