An image forming apparatus, including: a display device; a coordinate detecting portion which detects a directed coordinate in a display area including a first area in which is displayed a hierarchy image including uppermost-level images and lower-level images; a first display control section; a second display control section to display at least one first button image; and a third display control section, the uppermost-level images including: a first image in which is displayed at least one second button image; a second image in which is displayed at least one third button image; and a third image, wherein, where the directed coordinate is one of coordinates corresponding to the first through third button images, the third control section displays a lower-level image corresponding to a button image corresponding to the directed coordinate, and wherein the first control section executes processing to display the one uppermost-level image so as to be changed.