Systems and methods described herein provide a mechanism for optimizing the reception and storage of mobile user data. Data relating to mobile user location, behavior, and profiles are received from mobile users and stored at a storage system in an efficient manner. The efficiency is achieved by identifying what system parameters may be adjusted to reduce storage requirements while still providing sufficient data for useful analysis. System parameters that may change to reduce storage requirements include, e.g., the type of mobile user data collected, the frequency at which mobile user data is collected, the events or conditions that trigger data collection, and dynamically adjusting data collection upon detecting a number of event or time-based triggers.