Digital rights management systems and methods for audience measurement are disclosed. An example method to monitor a media content presentation disclosed herein comprises configuring a media handler to present the media content presentation, automatically processing a measurement rights agreement with a digital rights manager to determine whether the measurement rights agreement authorizes monitoring of the media content presentation, when the digital rights manager determines that monitoring of the media content presentation is authorized, configuring the media handler to obtain measurement information corresponding to the media content presentation, and when the digital rights manager determines that monitoring of the media content presentation is not authorized, configuring the media handler to prevent measurement information corresponding to the media content presentation from being obtained, but not preventing the media handler from being configured to present the media content presentation.