A system, method and computer program product for importing and exporting data in a network-based customer relationship application is provided. Data to be imported/exported between an origin and a destination is identified. Then, a set of predetermined rules associated with the customer relationship application and at least one user-created scripting function are identified. For importing, the destination is associated with the customer relationship application, and the data is imported from the origin to the destination utilizing the network in accordance with the predetermined rules and is transformed based on the user-created scripting function. The data is then stored in memory accessible to the customer relationship application. For exporting, the origin is associated with the application, the data is exported from the origin to the destination utilizing the network in accordance with the predetermined rules and is transformed based on the user-created scripting function.