A website hosting service provides a plurality of services, from a common service architecture, to each of a plurality of unrelated websites, each of the plurality of services being adapted to contribute to a distinct service package for at least a plurality of unaffiliated websites, wherein the web hosting service is marketed through a plurality of websites, each one of the plurality of websites offering a different market specific offering, wherein service representatives supporting a plurality of different market specific offerings are provided with information that facilitates providing the appropriate service for a particular market specific offering.