In the case of a standard sized sheet, a first controller sets a linear velocity D of an image bearing member at a first velocity and sets a linear velocity S of a toner bearing member so that S/D, which is a ratio of the linear velocity S to the linear velocity D, has a first value and a second controller sets the thickness of the toner layer carried on the toner bearing member at a first layer thickness. In the case of a long sheet, the first controller sets the linear velocity D at a second velocity slower than the first velocity and sets the linear velocity S so that the S/D has a second value larger than the first value and the second controller sets the thickness of the toner layer at a second layer thickness smaller than the first layer thickness.