发明授权
- 专利标题： Determining user personality characteristics from social networking system communications and characteristics
- 专利标题（中）： 从社交网络系统的通信和特点确定用户个性特征
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申请号： US13608943申请日： 2012-09-10
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公开(公告)号： US08825764B2公开(公告)日： 2014-09-02
- 发明人: Michael Nowak , Dean Eckles
- 申请人： Michael Nowak , Dean Eckles
- 申请人地址： US CA Menlo Park
- 专利权人： Facebook, Inc.
- 当前专利权人： Facebook, Inc.
- 当前专利权人地址： US CA Menlo Park
- 代理机构： Fenwick & West LLP
- 主分类号： G06F15/16
- IPC分类号： G06F15/16
摘要：
A social networking system obtains linguistic data from a user's text communications on the social networking system. For example, occurrences of words in various types of communications by the user in the social networking system are determined. The linguistic data and non-linguistic data associated with the user are used in a trained model to predict one or more personality characteristics for the user. The inferred personality characteristics are stored in connection with the user's profile, and may be used for targeting, ranking, selecting versions of products, and various other purposes.
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